3 tips to complete your Google Business Profile to 100%
Over half of businesses are leaving their online appearance to chance. That’s why it’s so important to take the time to claim your Google My Business page, so that you can control how your business appears online and be found by potential customers.
If you have not already setup your google my business profile start here
Google My Business profile is a tool that allows businesses to manage their presence on Google Maps, the Local Pack, and Google Search. It is the primary way that searchers find businesses, whether using the Google Maps app or performing local (or ‘near me‘) searches online. It is a powerful feature–rich dataset that acts as a shop window, ‘open‘ sign, directory listing, salesperson, and more. Google My Business is absolutely critical for local businesses to utilize as it is the number one ranking factor for local searches. With the evolution of GPS and the willingness of consumers to hand over data about their location in exchange for functionality and convenience, the opportunity arose to simply use this data to make informed assumptions about search intent. Google My Business has revolutionized the way businesses can interact with customers and potential customers and is an essential tool for businesses to be successful in the modern digital age.
Very few business owners are completing their profiles to 100%. However, if you want to get the best results, this step is essential!
Here are 3 tips to get you started :
1) Be authentic with contact information and add recent photos/videos
Your company name as used in your everyday real world business
Your physical address
Your local phone number
Your company website address
Your company email address
Hours of operation
Clear and recent Pictures and Videos of your business products and services
2) Choose a category and Write your “from the business” description
When choosing a category for a business profile in Google, it is important to consider the specific products and services that the business offers. The category should accurately describe the business and the products and services it provides.
The first step in selecting a category is to research the relevant categories on Google. This can be done by using the Google Business Categories list. This list includes categories such as “Restaurants”, “Retail”, and “Healthcare”. It is important to read through each category to ensure that the business is accurately represented. For example, if the business is a restaurant, it should be categorized as “Restaurants”.
The next step is to research similar businesses to get an idea of the categories they use. This can be done by searching for the business type and looking at the categories that are used. This can give an idea of the categories that are commonly used for the business type.
The third step is to select the most appropriate category. It is important to consider the business’s products and services as well as the categories that have been used by similar businesses. It is also important to consider any subcategories that may be available.
This can help to ensure that the business is accurately represented. Once a category has been selected, it is important to update the business profile as soon as possible. This will ensure that the business is accurately represented in Google and in searches. The category should be updated whenever the business’s products and services change. In summary, selecting a category for a Google business profile is an important step in setting up the business profile. It is important to research relevant categories and similar businesses, and select the most appropriate category. The category should be updated whenever the business’s products and services change.
The business description on your Google Business Profile is an important part of your online presence. It’s the first thing potential customers will see when they search for your business, so it’s important to make sure it accurately reflects the services you offer.
The first step to completing your business description is to think about what you want to say. What do you want customers to know about your business? Think about the types of products or services you offer, and any unique features or benefits that make your business stand out from the competition. Write down a few sentences that describe your business.
Next, review the character limit for the business description. Google only allows up to 750 characters so you’ll need to make sure you stick to that limit. You can use a tool like WordCounter to help you keep track of the characters you use.
Next, make sure you include keywords related to your business. This will help customers searching for your business online find your profile more easily. Use tools like Google AdWords Keyword Planner to help you identify the best keywords for your business.
Finally, review your business description for accuracy and readability. Make sure your description is clear and easy to understand.
The good news is that it is really simple to see what you need to do to improve your score via the Google my Business dashboard here.
3) Collect and respond to reviews
Once your listing is all set up and running, you can start to actively collecting reviews. Ask customers who have recently used your services to leave a review, and encourage those who have had a positive experience to take the time to share their opinion. You can also reach out directly to customers who have had a negative experience and offer to address any issues they have encountered. When responding to reviews, be sure to always remain professional and friendly. Reply as soon as possible and thank the customer for their feedback, whether it is positive or negative. When responding to negative reviews, in particular, acknowledge the issue, apologize, and explain what measures are being taken to address the issue.
Collecting and responding to reviews on Google My Business is an important part of any business’s online presence. Reviews are a key factor in customer decision-making, and responding to them thoughtfully and in a timely manner can help show customers that you value their feedback and take their opinion seriously. Here are some tips for collecting and responding to reviews on Google My Business:
1. Monitor your reviews: Set up notifications for your Google My Business page so you know when someone leaves a review. This way, you can respond quickly and appropriately. Use orometerix sentiment analysis score to understand what matter most to your customers.
2. Respond promptly: Customers want to know that you care about their opinion and that you are responsive. Aim to respond to all reviews within 48 hours.
3. Thank reviewers: Thank customers for taking the time to leave a review, regardless of whether it is positive or negative. This shows customers that you appreciate their feedback and value their opinion.
4. Address negative reviews: Negative reviews are inevitable, but responding to them in a professional and empathetic manner can help to turn a negative experience into a positive one.
5. Take the conversation offline: If a customer has a more serious concern or complaint, it is best to take the conversation offline. This can help to avoid lengthy debates and create a more personal connection with the customer.